2016 Christmas Campaign Shop, Blog & Win

Radio and Newspapers

The NEED

  • To promote Shopping in High River during the Christmas Season. So that ALL from NEAR and FAR come to the events and the community to shop, to take selfies and to blog about their purchases and High River experience.

The OPPORTUNITY

  • To focus marketing on the Foothills and Calgary region during the Christmas Season.
  • To make potential customers aware of your business and what a great Community we have with shopping and special events.
  • The Chamber Branding and promotion of our Businesses and community.
  • To participate in some fun marketing that engages shoppers to blog, take selfies with their purchases and use social media, while having some fun doing so.
  • To reach multiple audiences of different age groups and demographics.

The PLAN

  • To have an ongoing awareness of your company through radio commercials on Sun Country and The Eagle. To promote your company also in the Calgary Herald, the Sun and in the Western Wheel.

The opportunity to participate in a joint collective marketing campaign. We will use your investment dollars to buy radio and newspaper ad and also to obtaining matching grants.

This campaign will draw customers to your place of business to shop and blog about their purchases to their friends on social media. Upon each visit to a participating merchant, the shoppers will have an opportunity to enter to win a grand prize. The grand prize will be gift certificates that have been provided by the participating merchants.

Sponsorship Opportunities:

Draw Box Sponsor participation

As a Draw Box Sponsor you must provide us with cash of $100 and a gift certificate of $50 in value. All participating merchants will make up a draw box and we will provide you with all other marketing materials, posters, ballots, etc…All participating merchants in this category, will receive a mention on the Chamber website and in all the newspapers ads indicating the locations of the draw boxes.

Cash Sponsor:

As a $500 Cash Sponsor you must also provide a $50 dollar or grater gift certificate. All participating merchants, will be mentioned on the Chamber website, in the newspapers and will also have a draw box at their location in addition to receiving radio mentions during the entire campaign.

*** AM 1140 Radio *** Sun Country 99.7 FM *** The Eagle 100.9 FM ***

All participating businesses will either be mentioned in the newspapers or on the radio depending on your level of sponsorship commitment. Radio commercials and newspaper advertising will be used to promote all the Christmas Events over the entire Christmas Season.

The entire campaign will be a $10,000 value, starting on December 1 and will run right through until the end of December. The draw for the grand prize will be made at the end of January – 2017.

If this is something that is of interest to you. I would be happy to meet with you to discuss this opportunity, please call me at 403-652-3336 to set up an appointment.

We must receive your commitment to participate no later than November 21,2016

Thank you

Lynette McCracken